See what actuallygrew yourcompetitors
Give GrowthPeel a competitor’s website and one sentence about what you build. A research agent reads their reels, ads, search, traffic and every creator who covered them, then shows you what worked, with the posts that prove it.
Your first teardown is free, no card needed. Or read the Lovable teardown first.
72reels read on Instagram
60ads read in the Meta Ad Library
Lovable’s best reels weren’t made by Lovable
Creators made 11 of their 17 best.
@mavgpt
871K plays
313K plays
4,315,339
plays on one creator’s reel
We gave it lovable.dev and one sentence. Here’s what came back.
Everything from here down comes from that one teardown: every reel Lovable posted since May, ranked by plays, all 60 ads it runs on Meta, the opening line behind its biggest reel, and where we’d double down if we were up against it.
Every reel on their account, by plays
Each bar is one of the 68 reels posted more than a week before we looked. The best 17 and the worst 17 show their covers. Orange means an independent creator made it and posted it with Lovable as a collab.
@mavgpt, 4,315,339 plays
Lovable's Built in 30 series,
under 2,000 plays each
Creators made 11 of the 17 best. Lovable’s own accounts made 16 of the 17 worst.
The first line did most of the work
The biggest reel on the account, by @mavgpt
“Comment ‘Website’ and I’ll send you a code for $5 off your first month of Lovable Pro.”
4,315,339 plays and 967 comments, about 36 times a typical top reel. One reason to comment did that. The only other reel that opened by asking for a comment, @nashallery’s, drew the second most.
More hooks from the top of the list
idk about you but I like making cozy little spaces on the internet
@mylenesmind, 871,273 plays
i started mailing my friends postcards every time i travel
@mylenesmind, 607,698 plays
bring back web 1.0
@covacut, 312,514 plays
helicards helicards helicards!
@wacomo, 266,903 plays
a story about maya <3
@luke__bone, 220,952 plays
Comment “Icons” and I’ll send you the link to the site!
@nashallery, 193,723 plays
And how Lovable’s own reels opened
Tutorials and a studio series. Useful, polished, and mostly watched by people who already use the product.
- How To Add AI Features To Your Lovable App15,110
- Using Plan Mode Within Lovable11,644
- Building Full-Stack Apps With Lovable Cloud9,098
- How To Debug Your Lovable App8,846
- How To Publish Your Lovable App7,958
- Is it possible in just 30 minutes to build a solution that ensures artists get paid in…1,431
On Meta, they found one market and stayed there
Lovable has 60 ads live. 37 are in Brazilian Portuguese, including the four the Ad Library lists first, and they have stayed on for a median of 52 days. English ads come down after about 9. Only the Brazilian ones also run on WhatsApp.
37 ads in Brazilian Portuguese
Live for a median 52 days
23 ads in English
Live for a median 9 days
The ads, as they run today
One sentence, dozens of pictures
51 of the 60 ads carry the same promise, in Portuguese or English. Lovable tests the picture and leaves the words alone.
“Fala o que você quer e pronto: a Lovable monta o app inteiro, interface, backend e lógica, sem você escrever uma linha de código.”In English: “With Lovable, you just describe what you want. AI turns it into a working product with UI, backend, and logic included.”
Picture 1 of 16
If you were up against Lovable tomorrow
From the summary at the top of the full report
Put creators in front of the product instead of the brand. Lovable’s own tutorials stall around 9,000 plays and its Built in 30 series under 2,000, while creators posting their own small projects reach hundreds of thousands. The cheapest reach is getting makers to build something personal and post it as a collab, and giving every reel one reason to comment, like a code or a link sent by DM. That single line turned an ordinary talking-head video into the biggest reel on the account.
On paid, find the one market where ads keep earning their spend and stay there. Lovable has kept the same Brazilian ads live for 52 days while English ones rotate after about a week. Test the picture, not the promise; one plain sentence carries dozens of creatives.
Now point it at your competitor
1
Paste their website, and one sentence about yours
That’s all it needs. The sentence says what you build and for whom, so every suggestion is pointed at your company.
2
A research agent reads them for 30 to 60 minutes
Their site, search, traffic, ads, posts, every creator video about them in any language, and what people say about them. Every number links back to where it came from.
3
You get the report
What worked for them, the posts and ads that prove it, the creators who covered them and a message you can send them, and where you could double down. Everything above came out of one.
Your first teardown is free, no card needed.
A fresh teardown every month, a check-in every 4 days
One teardown tells you how a competitor grew. Tracking tells you what they are doing now. Pick the rivals that matter and GrowthPeel keeps watching, so you see the moment they find something that works and start putting money behind it.
Lovable
@lovable.dev on Instagram and Lovable on Meta
This week
4
new reels
63K
plays on them so far
17
Meta ads started in two weeks
60
Meta ads running
Lovable posted 4 reels this week, close to one a day, and last week's reel "a story about maya <3" is at 221K plays, 10 times their usual. On Meta, 17 of their 23 English ads started in the last two weeks, while the 19 Brazil ads from September 8 are still running after 53 days. That’s where they keep putting money.
Meta ads started each week
- Brazil
- English
Lovable this week, from the same public reels and Meta Ad Library data as the teardown above
Every 4 days
We read their newest reels and every ad they run on Meta, and note what started, what stopped and what took off.
Every week
You see what came out this week in one screen: the reels that beat their usual, the ads they launched, the ones they switched off.
Every month
A fresh teardown, so the full picture of what is working for them, and what they keep doubling down on, never goes stale.
Included on every paid plan, from one competitor to fifty
Pricing
Your first teardown is free, as a preview. Paid plans open every report in full and keep watching the competitors you pick. Runs that fail don’t count.
Free
$0
See what a teardown finds before you pay
- 1 teardown
- A first look: their best 2 Instagram posts, 2 Meta ads and 2 creator videos
- Unlock the rest whenever you upgrade
Starter
$29a month
Your closest rival, checked every 4 days
- 11 teardowns a month
- Track 1 competitor
- Every report in full
Growth
$49a month
The few rivals that matter most
- 18 teardowns a month
- Track 3 competitors
- 2 teardowns running at once
Pro
$99a month
Your whole category, every month
- 45 teardowns a month
- Track 8 competitors
- 3 teardowns running at once
Scale
$149a month
For growth teams with many markets
- 70 teardowns a month
- Track 15 competitors
- Ahead of the queue
Agency
$500a month
For agencies running many clients
- 300 teardowns a month
- Track 50 competitors
- 8 at once, first in the queue
Before you start
What do I need to give it?
A competitor’s website, and one sentence about what you build and for whom. You can add notes for the agent too, like their founder’s handle or a question you want answered.
How long does a teardown take?
Usually 30 to 60 minutes. You can close the tab while it runs; the report appears in your account when it’s done.
Where does the data come from?
Public sources only: their website, search rankings and traffic estimates, what ChatGPT says about them, the Meta, Google, LinkedIn and TikTok ad libraries, their own posts, creator videos on YouTube, TikTok and Instagram, Reddit, X and their job openings. No accounts are created and no one is contacted.
What does the free teardown include?
One teardown, shown as a first look: how they grew, their best 2 Instagram posts, 2 Meta ads and 2 creator videos, and a count of everything else the report found. Upgrade whenever you want the rest.
What if a run fails?
It doesn’t count toward your plan. Run it again from the same page.
Can it keep watching a competitor?
Yes, on every paid plan. GrowthPeel checks their newest reels and Meta ads every 4 days and runs a fresh teardown each month.
Who’s growing faster than you?
Put their website in. In 30 to 60 minutes you’ll know what grew them, with the posts and ads that prove it.
Your first teardown is free, no card needed.